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Outline the deliverables you needĭo you need a one-page brochure? A batch of 10 banner ads? A logo for print, just for the web, or for both? Be sure to include the file formats you need (i.e., JPG, PNG, PSD), size information (i.e., 300×250 pixels), and any other important details needed to deliver the right assets. Who’s your customer? Who are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them. These details will help the designer understand your goals and come up with solutions that address them. Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you’re trying to solve? How will you measure success? For example, if you’re developing an eBook, you might measure success by the number of downloads. This is probably the most important part of the brief, and it’s essential that you think through your strategy and objectives completely before you get the project underway. What is the project? And why do you need it? Do you need a corporate identity kit for your new company? Are you refreshing your company’s Facebook and Twitter pages for a new season? Describe what the project is, what it entails, and why you’re doing it. Who are you and what services and/or products do you offer? Include links to your website and any other background material that might be helpful. Provide context and background information on your company to help the designer or creative team get a better understanding of your business. Now let’s dive into a few key pieces of information your creative brief should include and questions it should answer. It’s a good idea to have a kickoff meeting to go over the brief and discuss any questions or issues. It’s also important to note that a project shouldn’t start until both you and the creative team have discussed and reached an understanding on everything outlined in the brief.

While it’s a good idea to go into detail, keep in mind that you don’t want to go into so much detail that your brief becomes overwhelming. While you can use the same template each time, you’ll want to create a new brief for every project, and make sure you’ve covered and thought through all of the critical details each time. When it comes to format, the brief can be created in a variety of file types: Word document, PowerPoint presentation, PDF, Google document, or Google presentation. So, before you start working on the creative brief, take time to carefully think through your project and objectives. Not to mention, it’ll also make the whole process smoother and more efficient, and most likely save you money in the long run. While it takes a bit of time to develop a solid creative brief, it’ll be well worth it to help ensure the deliverables you receive align with your expectations and business needs. Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. The secret to making your next creative project a success-whether you need a new logo, website, video, marketing campaign, or eBook-starts with a thorough and well-thought-out creative brief.Ī creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it.

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